Kickstarter is great for small companies or individuals to launch their product without huge financial risk.
What grinds my gears is when an established company crowdfunds a project when they have the resources to do it in house. I feel it takes away from the culture of people breaking out and creates noise in the kickstarter system when there is already enough of that. I follow a lot of tabletop gaming projects and I’ve seen this company do so many kickstarters that I’m not sure they know any other way to launch a product.
CoolMiniOrNot, Inc has done 24 projects each one was wildly successful and their current is poised to be their top funded project yet. Now, don’t get me wrong. I’d love to get my hands on 3–4 of their games including the one currently being funded. What I don’t like is that while they are producing tons of games and many are top 1,000 sellers on Amazon in the Games > Board Games category they still need to be kick started.
Zombicide (May 2012), Arcadia Quest (March 2014), Xenoshyft Onslaught (June 2014), and Blood Rage (March 2016) all were successfully funded with hundreds of thousands more than the goal. To me this means that they don’t need to be on Kickstarter but need to be taking pre-orders, on their site, and let crowdfunding be for the little guys.
I don’t think what CoolMiniOrNot is doing is bad but I don’t think it’s the most healthy the gaming community. I believe leaving the door open for more diverse projects to be seen without the giant shadow of an established giant is good for the consumer. I’d like to see more teams of 2–5 posting games where they really have no choice but to crowdfund for their game.
I do have a hunch that the first few games launched on kickstarter needed it. They needed funding because they were created by someone else but produced by CMON. From what I can tell the last several projects were not created by someone else but created by CMON.
I’ll be honest though I don’t know all of their financials or how their setup is. I just have a feeling a company that is working with millions of dollars on the regular should be able to leave Kickstarter to those that need kick starting. Just hire a dev to create a preorder page.